Shreyas Media Bags Advertising Rights For Maha Kumbh Mela

Hyderabad: Shreyas Media, a division of Aadhyasree Infotainment, on Monday announced that it bagged exclusive advertising rights for Maha Kumbh Mela 2025, scheduled to be held from January 13 to February 26, 2025 at Prayagraj in Uttar Pradesh. It also secured rights for multiple other activities including vending zones, amusement zone and food court at the world’s largest spiritual congregation.

Indian companies are likely to spend Rs3,000 crore on branding and marketing at the 45-day Maha Kumbh as brands see a massive consumption opportunity in the mega event held every 12 years.

Organised by the Uttar Pradesh Government with an estimated budget of Rs6,300 crore, Kumbh Mela is expected to attract over 500 million devotees from around the world. Spread across a sprawling 4,000-hectare area, this year’s mega event will be the grandest in history.

The company, which revolutionised the media and event management space through relentless innovation and a deep understanding of market dynamics under the visionary leadership of its Founder and Chairman G Srinivas Rao, will tap its vast experience and unparalleled expertise to get maximum visibility to the brands at the mega congregation.

“The mela is a phenomenon that unites spirituality and with commerce. By aligning our expertise with the mela’s scale, we aim to offer brands an unparalleled opportunity to connect with a vast and diverse audience. Our role goes beyond advertising; we deliver tailored strategies that maximise visibility, engagement, and return on investment for our partners,” Srinivas Rao added.

The company will focus on creating impactful advertising opportunities at the mela through strategically placed hoardings, gantry boxes, watch/media towers, current poles nranding, charging stations, sky balloons, etc. These prime placements are designed to provide brands with unmatched exposure and direct engagement with the mela’s vast footfall.

The company will also operate a food court near Hanuman temple, which will offer a diverse array of Indian flavours, showcasing the rich and varied tastes from across the country.